Advertising — Bausch + Lomb | Diana Maio Design

ENVIRONMENTAL DESIGN

I concepted and designed 2 different versions of a department reimagine of the Health & Wellness department at retailer Target, for client Bausch + Lomb.

OPTION 1

Bausch pitched a reimagine of the entire health and wellness department at Target, aiming to elevate their eye care products while also modernizing the rest of the health and wellness department. Project was pitched to Target buyer and he guided it up the internal Target chain of command. Project is currently still in review phase on retailer side. ©Bausch + Lomb ©Blue Chip Marketing World Wide

Bausch + Lomb Target Department option 2

OPTION 2

This second option was a smaller footprint that focused on elevating the eye care section of Target. Again, I sketched the layout, chose the finishes, lighting and overall organization, then worked with a 3D renderer to make these mocks to both my and client specifications.

BRANDED ADVERTISING

Lumify line of eye care products.

B+L digi animation — Animated digital ad for Bausch + Lomb product Eye Illuminations that ran on various out of home, social and web outlets. Simple design that fit within established product brand guideline. ©Bausch + Lomb

BioTrue line of eye care products.

Target Biotrue Endcap Mock — I designed this Endcap for Bausch + Lomb product Biotrue in retailer Target. This endcap performed excellently, selling millions of dollars worth of product during its time in Target retailers nationwide. A comprehensive digital campaign was run on various online outlets in support of the display while it was up at Target. Look and feel was designed to work within established product brand guideline. ©Bausch + Lomb