Advertising — Procter & Gamble

CONCEPTING — Key Visuals

P&G Point of Sale Summer Stock Up — I concepted and designed the Key Visual for a summer savings program that, once sold through to client, was built into various print, social and web assets. ©Procter & Gamble **Including the below:**

Four key visuals I concepted and designed for Procter & Gamble’s holiday retail program. The client wanted a program that could speak to shoppers who celebrate different types of holidays: Christmas, Diwali, Kwanzaa, and Hanukkah. Since all these holidays have candlelight that plays a role in their celebrations, we leaned into a warm glow across the slightly different designs. Each included different people and visual cues that speak to their specific holiday. All four were built out into various activations across print, web and socials. ©Procter & Gamble

Endcap header card Procter & Gamble Pets — Again concepted and designed the Key Visual for a regional savings program on P&G pet related cleaning products. This concept was also built into various executions including in-store Endcaps, web banners and socials. ©Procter & Gamble **Some campaign asset below:**

I concepted and designed a Key Visual used in a regional retailer campaign advertising Procter & Gamble’s sponsorship of The Mexican National Futbol Team’s U.S. Tour. This key visual was then built into various activations both print and digital. ©Procter & Gamble

P&G partnership program Mexican National Team

A few of the web and social, static and animated assets I built from my concept that was bought through by client for this program. ©Procter & Gamble

P&G Holiday Concept signage — Concepted and designed Key Visual for a Holiday savings campaign across Procter & Gamble equity that ran across various regional retailers. This campaign was built into various activations for print, web and socials. ©Procter & Gamble

Concept Holiday signage Crest — Concept header card for an oral care holiday program aimed various retailers. ©Procter & Gamble

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